FOX SPORTS was way down but digital continued to climb during week six of the BP Supercars AllStars eSeries this week.
For the first time since its inception six weeks ago the Supercars coverage failed to crack the top 20 TV shows on Foxtel last night, meaning that less than 38,000 (the audience of the 20th most watched show) tuned in.
This is despite the addition of Craig Lowndes, Garth Tander and the return of Lando Norris for a second week as wildcards.
FOX SPORTS COVERAGE: WEEK BY WEEK
Week 1: 70,000
Week 2: 74,000
Week 3: 76,000
Week 4: 44,000
Week 5: 50,000
Week 6: Less than 38,000
(Average audience watching on Fox Sports 506)
However the story is better digitally with the official Facebook, YouTube and Twitch channels all seeing more people watching live on Wednesday night than the week prior.
Here’s our like-for-like look at the Facebook numbers, checked on the official page at 10AM Thursday morning each week.
FACEBOOK LIVE STREAM: WEEK BY WEEK
Week 1: 330,000
Week 2: 604,000
Week 3: 353,000
Week 4: 250,000
Week 5: 277,000
Week 6: 287,000
(Facebook live video, Supercars Facebook page, 10AM following morning)
YouTube had more live viewers last night than the week prior, and though both Lando Norris and Scott McLaughlin’s Twitch feeds peaked at lower numbers than last week, the official Supercars one was higher.
The shift to a predominantly digtal audience is fascinating, backed up by Supercars CEO Sean Seamer confirming that the viewership of the eSeries has been strong in the critical 18-34 year old demographic, key to advertisers and sponsors.
We’ll keep charting the numbers as they appear.
Ratings Watch Archive – Click Here
SOURCES: TV Tonight, Mediaweek, TV Black Box, Twitter, Facebook.
(NOTE: Numbers are overnight metro (5 capital city) and Foxtel ratings supplied by ratings agency OzTam to media outlets. They do not include any additional reporting, including time shifted content, regional ratings or broader reach, unless released and freely available. They also do not include streaming numbers on Kayo or SuperView, etc).