FORMULA ONE’s captivating 2021 season has continued to enthral Australian TV audiences, Sunday night’s Russian Grand Prix becoming one of the most viewed races of the last four years.
With a rare 10PM AEST start time helping the cause, the race soared to an average audience of 155,000 people on Fox Sports 506 which made it the most watched program on Subscription TV on Sunday.
That audience built from 44,000 watching the pre-race show and remained afterward too, with 32,000 sticking around to see the post-race debrief as Lewis Hamilton won his 100th Grand Prix and Lando Norris rued a call to not stop for wet tyres, costing him a maiden victory.
The Black Sea GP becomes the most watched-race of the year to date, the most-watched Russian Grand Prix in Australia and the second-most watched race since the start of the pandemic.
It’s also the 10th most-watched race on Fox Sports since 2018.
On Saturday, 77,000 watched qualifying which is a substantial number given the start of the session clashed with the washout from the AFL Grand Final, which drew enormous numbers to Channel 7.
As always, the number does not include those streaming via Kayo Sports or Foxtel Go as those figures are not freely published.
Unfortunately for Australian F1 fans, the remainder of the 2021 season will prove slightly more challenging to consume.
Europe’s shift to winter, the looming introduction of Daylight savings in Australia and subsequent races in the Americas and Middle East mean that every remaining race this year will start at or after midnight on the East Coast.
While it means the substantial numbers seen in the last two races are unlikely to be seen again this year, you can bet audiences will remain strong given the totally remarkable season and the increasingly significant chance that the world title fight will come down to Abu Dhabi’s final round.
Working full time in the motorsport industry since 2004, Richard has established himself within the group of Australia’s core motorsport broadcasters, covering the support card at the Formula 1 Australian Grand Prix for Channel 10, the Bathurst 12 Hour for Channel 7 and Porsche Carrera Cup & Touring Car Masters for FOX Sports’ Supercars coverage. Pretends to be a PR guy / Journalist and sometimes photographer to make ends meet when not yelling at a television in a padded room.
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