News TRT Media Release March 22, 2024 (Comments off) (202)

New Porsche Program Partners

PORSCHE Motorsport Australia is proud to announce the addition of several new corporate partnerships to the ranks of those supporting the 2024 Porsche Paynter Dixon Carrera Cup Australia Championship.

BWT, Coffex and Moutai will partner with Porsche Motorsport Australia in 2024.

The new partners join existing and longstanding supporters of Carrera Cup, including Carrera Cup title partner Paynter Dixon, Sprint Challenge and Junior Program title partner Michelin, Official Pro partner Equity-One, Official Pro-Am partner SP Tools, TAG Heuer, Mobil 1 and Amadio Wines.

The opening round of the 2024 Porsche Paynter Dixon Carrera Cup Australia Championship will be held at the Formula 1 Australian Grand Prix in Melbourne this weekend, March 21-24.

BARRY HAY – Motorsport Manager

“We’re thrilled to welcome these key brands, both new and returning to our group of Corporate Partners supporting Porsche Motorsport in Australia in 2024.

“We have worked hard to build our commercial base this year which only benefits our competitors and customers who go racing with us at 14 different one-make events throughout the Carrera Cup and Sprint Challenge championships.

“Porsche is about offering a premium product to our customers and brands.. We are confident that we can deliver them value both on and off track, and at the same time our partners can work with us to build their brands and showcase their product at some of Australia’s largest events.

“It’s going to be a fantastic year and we look forward to working with our partner group to showcase their brands and the incredible product that is Porsche Motorsport in 2024.”

Official Coffee Supplier

PORSCHE Motorsport Australia is pleased to announce a renewed partnership with Bean Alliance Group, via their award-winning Coffex brand, for the 2024 Porsche Motorsport season.

The renewed alliance will see Porsche competitors, teams and supporters fueled by Coffex Coffee beans this year in what has become a vital part of the off-track experience at each Porsche event – be it Carrera Cup or Sprint Challenge.

Coffex was originally established in Brunswick, in Melbourne, in 1959 and has been supplying beans and equipment to Melbourne’s café’s, restaurants, hotels, offices and homes for over half a century.

Today, Coffex has locations around Australia, New Zealand and Malaysia making them a truly international brand – just like Porsche.

Their award-winning range includes classic blends to specialty offerings to suit every Coffee connoisseur.

2024 marks the renewal of the relationship between Porsche Motorsport Australia and Coffex, with their coffee to be on offer at every Porsche round this year.

Coffex will also support a series of content pieces delivered on Porsche Motorsport’s social media channels dubbed the ‘Coffex Backstage Pass’, which will offer a deep dive into key people, teams, moments or highlights in and around the Porsche paddock.

Official Water Technology Partner
Presenting partner of the Porsche Michelin Junior Program powered by BWT

GLOBALLY RECOGNISED for their support of motorsport in Porsche Mobil 1 Supercup and the FIA Formula One World Championship, BWT (Best Water Technologies) Australia joins Porsche Motorsport Australia as the Official Water Technology Partner in 2024.

Expanding on their existing support for Fabian Coulthard and the Porsche Centre Melbourne Motorsport team, BWT products ensure the highest level of safety, hygiene and health in our daily contact with water.

With world-beating expertise, innovative technology, and high-quality products, BWTs mission is to improve the quality of people’s lives wherever water is concerned.

As the Official Water Technology Partner, a BWT station will be located in the Porsche Teams Lounge at every round of the 2024 championship, offering BWT Diamond Mineralized still and sparkling water to drivers, teams, guests, friends and families visiting at each round.

Additionally, BWT Australia have added their support to Porsche’s Michelin Junior Program, which is now ‘powered by BWT’. Their involvement with the group of 23 talented young rising stars of the sport commenced at the 2024 Porsche Michelin Junior Camp powered by BWT, held on the Gold Coast in late February.

The BWT brand has become synonymous with Porsche Motorsport around the world and Porsche Motorsport Australia is thrilled to welcome BWT Australia as an official partner in 2024.

Official Celebrations Partner

PORSCHE Motorsport welcomes Moutai as the official Celebrations Partner of the 2024 Porsche Paynter Dixon Carrera Cup Australia Championship.

It means that when the racing stops and the party begins, Moutaiwill be there to help celebrate a successful race, event or season in 2024.

Moutai is the pinnacle of Chinese baijiu – distilled white spirits – and is the world’s most valuable liquor brand.

Moutai is named after its place of origin and producedexclusively in the town of Moutai, Guizhou Province in China.

The brand is already well known in Australia via their ambassador, racer Luke King, who competed with Moutai backing in Porsche Carrera Cup Australia and prior to that, TCR Australia.

King and Moutai continue their relationship into 2024 with the driver to form part of their at event presence this year.

The brand will in 2024 support the entire series ensuring that their world-renowned product is enjoyed responsibly by the entire Carrera Cup field when it’s time to celebrate or relax following an event.

Moutai is available in Australia by major beverage retailers including Dan Murphy’s, BWS, Vintage Cellars and Costco, among others.

Official lighting partner

Versalux has been bringing state-of-the-art products to the Australasian lighting market for 40 years and has been integral to the evolution and revolution that is part of the lighting journey.

In 2024 they join the Porsche Paynter Dixon Carrera Cup Australia as the official lighting partner with their expertise and product to be pressed into action at every round throughout the Porsche Motorsport paddock and teams lounge area.

Versalux enjoys a heritage that spans 4 decades has forged a solid profile in many facets of commercial and industrial lighting and established strong relationships with key international suppliers. We are proud of our great depth of lighting experience and repertoire of major projects within Australia and New Zealand across a diverse range of markets and products.

That rich history extends to our relationships with market leading luminaire manufacturers such as Architech, Quality Art, the Glamox Luxo group, Mooslicht, Faeber, LYA, Ares and Abel.

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