FIRST FOCUS, an Australian-owned business delivering Information Technology solutions to businesses worldwide, will become the title partner of the 2024 Radical Cup Australia Series.

The First Focus Radical Cup Australia Series will see some of Australia’s quickest one-make racing cars tackle five rounds around Australia, commencing at the Phillip Island Grand Prix Circuit on April 12-14.

First Focus specialize in IT consulting and infrastructure projects, Cloud Services, Connectivity, Cybersecurity and IT strategy – among a range of other services offered by their experienced team.

First Focus and Radical Motorsport in Australia already have a long, existing relationship thanks to the involvement of business founder and director, Peter Paddon, a long-time and successful Radical Cup competitor.

This year the business will join forces with Radical to promote their broad range of IT services as the title partner of the First Focus Radical Cup Australia.

“We welcome First Focus to the Radical Cup Australia Series in 2024 – but it feels like we’ve already known each other for years,” said Category Manager Charise Bristow.

“Working with Peter and his team has been a great experience and he is one of the most loyal Radical Competitors the brand has had in Australia.

“The support of First Focus and our other existing and new partners will allow us to continue to grow the series and offer the best possible platform for both those competing, and those watching the series.

“Our calendar this year is exciting with a range of great events and opportunities like live broadcast television, great crowds and fantastic circuits. It’s going to be a big year for Radical Motorsport in Australia.”

In 2024 the First Focus Radical Cup Australia will contest five events at key circuits and events around Australia, including the Shannons SpeedSeries, Repco Supercars Championship and SA Motorsport Series / Lamborghini SuperTrofeo Series.

The series will include broadcast coverage on the Seven Network, Fox Sports and Kayo plus live streaming at key rounds.

A strong grid of similar Radical SR3 Sports Cars are expected at each round providing close competition and enjoyable racing for fans and competitors alike.

The series will announce further details regarding the 2024 series, including additional key partners, prior to Round 1.

The opening round will be held at the iconic Phillip Island Grand Prix circuit, with the Shannons SpeedSeries, on April 12-14. 

For more information please visit www.radicalcupaustralia.com.au